Ad Watch: Lexus LFA Breaks Champagne Glass Without Moving

In Lexus' latest advertisement for the already sold-out LFA, the 552-horse exotic remains stationary. It's strapped to a dyno, next to a champagne flute. As it races towards redline, the 4.8-liter V-10's exhaust note, channeled through a microphone and speaker, shatters the glass.The ad, called "Pitch," began airing this month. In part, it aims to show the efforts taken by Lexus' to make the LFA's unmistakable exhaust note. Lexus says, in a press release, "After studying the unmistakable soundtrack generated by Formula 1 cars at maximum revs, the team created the signature LFA sound beginning by emphasizing the secondary combustion frequency...

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New Audi A2, The Audi Between A1 And A3

New Audi A2, The Audi Between A1 And A3Audi prepares the A2 recovery, a city model that not had a expected success at the first generation because it had a big price. Will be able delete this image new Audi A2?Do you remember the Audi A2, the city model built entirely of aluminum with a highly controversial design which was considered a failure because the market was poorly positioned in terms of price? Well, the German brand prepare a new A2, which serves as sponge the negative reputation of theAccording to preliminary data published in the international press, the new A2 will be built on Volkswagen’s Up platform! or of...

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Panoz Unveils New Abruzzi ‘Spirit of Le Mans’ at Le Mans

Many manufacturers make a big deal of their latest models with spectacular unveilings at major auto shows in front of thousands of press and industry big wigs. Not Panoz Motor Sports Group -- the small Georgia-based automaker is appropriately talking up its latest sports car -- the Abruzzi Spirit of Le Mans -- at the Circuit de la Sarthe. “[The Abruzzi] is a culmination of equal parts time, effort, and dreams,” said Don Panoz. “The Panoz brand always has prided itself on hand-building and delivering an exotic automobile experience to our customers. Our new offering takes this to a completely new level.” If the Spirit of Le Mans suffix didn’t...

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Build Your Own: Dealers Design Last Batch of Special-Edition 2010 Dodge Viper

Dodge has had no trouble crafting its own special-edition models to celebrate the end of the 2010 Viper's production run, but it's now opening the fun to select dealerships as well. Dealers who managed to sell high volumes of Dodge's two-seat sports car have been awarded the chance to design their own special-edition cars. For the most part, the custom Vipers are relegated to special paint schemes for the SRT10 roadster, the SRT10 coupe, and the SRT10 ACR coupe. Thus far, Chrysler's revealed three examples of the dealer-custom program. The snake crafted by Woodhouse Dodge in Blair, Nebraska, is perhaps most unique -- the yellow Viper breaks...

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Mercedes-Benz Crafts GT3 Racing Car Out of SLS AMG

Mercedes-Benz Crafts GT3 Racing Car Out of SLS AMGMercedes-Benz’s legendary 300 SLR was explicitly built for racing, not the street.  So perhaps it’s fitting that its spiritual successor -- the new 2011 SLS AMG -- will also be offered in a track-ready version.The car, likely dubbed the SLS AMG GT3, is designed to compete in the FIA’s GT3 racing class alongside competitors like the Audi R8 LMS, BMW Z4 GT3, and the Aston Martin DBRS9. Overall, the car looks largely stock, although it is treated to taller side sills and bumper fascias for aerodynamics, a gigantic rear spoiler, and sliding Plexiglas window inserts. We’ve yet to see an...

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FEATURES: Eight Great Volkswagen-Italdesign Collaborations(1995)

1995 Lamborghini CalaTalk about déjà-vu. Eight years before Italdesign was hired to design the Lamborghini Gallardo, a smaller, more affordable Lamborghini, it was hired to design the Cala -- a smaller, more affordable Lamborghini.Lamborghini's portfolio was bolstered with the 1990 launch of the Diablo, but the company had no replacement for the less-expensive Jalpa, which died in 1988. At the time, parent firm Chrysler saw no need to replace it, but that mentality shifted once the Indonesian Megatech consortium took over in 1994. A less-expensive Lamborghini -- perhaps one utilizing a V-10 -- was seen as key to introducing new customers to the...

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Subaru Launches Impreza WRX STI Spec C for Japanese Market

We wouldn’t exactly call Subaru’s WRX STI “soft,” but the Japanese automaker has just launched the WRX STI Spec C--a performance-tuned variant exclusively for the Japanese market. Sure, the Spec C still uses the same 2.0-liter turbocharged boxer-four underhood, but engineers made a few small tweaks to boost performance. A redesigned turbocharger, along with a re-mapped engine computer, are said to help reduce turbo lag and improve the car’s top-end. The STI Spec C also receives an intercooler water injector, allowing intake air to remain cool, even at speed. In the twisties, drivers will likely notice tighter steering and less body roll, thanks...

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