
BMW, Mercedes-Benz Fight to Outsell Each Other in ChinaBMW may have outsold Mercedes-Benz globally in 2009, but the two German automakers are both vying to be the biggest luxury brands in the Chinese market.For the time being, BMW holds that title. Over the past six years, its marketshare in China has grown from 16 to 23 percent, but BMW isn’t resting on its laurels. At the Beijing auto show, CEO Norbert Reithofer announced the company has increased its 2010 sales forecast (which includes BMW, Mini, and Rolls-Royce vehicles) by 20 percent, bumping the total to 120,000 units. In contrast, BMW sold 90,500 vehicles in China in 2009.New vehicles...